Kenya: KQ Launches New Solution to Modernize How Air Products Are Retailed

Nairobi — Kenya Airways (KQ), has launched a New Distribution Capabilities (NDC) system which will modernize the way air products are retailed to travel agents, corporations, and travelers.

The web-based distribution solution seeks to among others encourage travel agencies and travelers to sell and access more content and ancillaries like extra baggage and preferred seats and subsequently ensure they get tailored offers that match their preferences and travel history.

Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways said the new solution will provide an offering that has more data and gives them a chance to interact directly with the airline without an intermediary.

"We're proud to be the first African carrier to integrate with NDC at scale as part of our commitment to customer centricity that upholds innovation, insights, and interconnectivity for improved customer experiences. Our mandate as the pride of Africa is to understand our customers' needs and align our products and services to address their end-to-end experience throughout their customer journey," he said.

Travel advisors around the globe will enjoy accessing the content through the Verteil Technologies platform that offers agents more personalized shopping experiences and access to customer information.

"Our new agreement with Verteil is an exciting addition to the NDC solution, creating greater opportunities for all partners in the travel ecosystem. In addition, the agreement ensures access to KQ content is the same as any content an agency or other seller would get from any other intermediary or aggregator," he added.

Jerrin Jos, Founder and Chief Executive Officer, Verteil Technologies, said the partnership is a testament to the critical role Verteil is playing when it comes to the development and promotion of NDC content distribution worldwide.

"We believe that KQ will be able to benefit from the superior direct booking capability, allowing the airline to work directly with Travel Agencies worldwide without constraints from legacy distribution channels. Africa is a focus market for Verteil and, we are quite excited to be facilitating the adoption of NDC technology significantly in this region," Jos said.

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