Despite the rise of online shopping, it remains to be crowded in shopping districts. Even after stores had to close their doors due to Covid-19 and people were forced to do their shopping online. Consumers are, in big numbers, back in city centers and shopping streets. But what is the reason hereof? Do people see shopping as a trip? Is it that they prefer trying on clothes physically or is it the result of the fact that stores do everything in their power to keep people coming.

The rise of the webshops in Africa

The arrival of the internet changed the whole world, especially the world store owners were living in. The rise of online shopping has led to less consumers in stores which resulted in stores being forced to close their doors. The reason behind this is that many stores thought that it would not be necessary to open an own online webshop. Looking back we learned that online webshops are not an enemy, but a chance. Retailers these days need to have an online webshop besides the physical one to keep their heads above the water.

Extract attention

With competition being at an all time high, it is important that customers notice your existence and create brand awareness. The oldest trick in the book to draw attention is by putting up banner flags . By doing this you create exposure for your brand, but you also make it easier for people to orientate to your shop.

Want to promote a sale or an action? A textile frame is the perfect display for in shops and a great way to notify promotions to people.

Only in stores..

A smart way to get customers to the store instead of the online webshop is by offering products that are only available in stores. We often see brands doing this with, for example, limited edition products. By doing this you create scarcity, making products more valuable. Offering products only in stores is a great way to get customers to stores instead of the online webshop. The biggest benefit of this is that once customers are in store it often happens that they do not only buy the thing they came for. Being exposed to a lot of products at the same time customers begin to think by themselves “maybe i also need a new shirt” for example.

Feel it

But stores don’t always have to do so much to lure the people in. A great number of people indicate that they prefer to shop physically than online. The reason behind this is the possibility to directly try on the clothes and see how they stand.