Nairobi — Kenya Airways has announced an introductory Sh37,573(USD306) fare promotion for a return ticket on its inaugural Mombasa - Dubai flight set for December 15.

The national carrier which will operate the route four times weekly on flight number KQ306 will offer customers the below market fare until December 17.

"The Mombasa-Dubai route introduction is key to KQ and strategic for the tourism and trade sector of our country as it will open up the coastal region of Kenya to more traders and tourists," said Kenya Airways Chief Commercial and Customer Officer Julius Thairu.

The route introduction is expected to boost Kenya's coastal region tourism industry through direct access to and from the Middle East.

The Dubai - Mombasa corridor will give tourists from the Middle East, Russia, Northern Europe, and Australia direct access to the wonders of the coastal region's tourism and hospitality industry.

The route also eyes those travelling to the Middle East for holiday or religious trips.

The region's traders of electronics, clothes, and other consumer goods will also benefit from the belly cargo capacity that will be available on the flight.

Additionally, the flights offer increased capacity for direct exports of seafood and fresh produce directly to the Middle East.

The flight will originate from Nairobi and make a stop in Mombasa to pick up passengers.

With this flight, KQ will increase its frequencies to Dubai to 14 times per week. KQ currently operates ten weekly flights to Dubai from Nairobi using a mix of B737-800 and the Dreamliner B787-800.

The flights are open for booking at KQ's website, www.kenya-airways.com, travel agents and Online Travel Agents (OTAs).