Nairobi — Due to the high cost of living in Kenya, Kenyans have welcomed Netflix's 20-60% price reduction.

The video streaming site last week announced that it will be cutting prices in Kenya, including in 100 global territories.

Ian Kiprop, a subscriber, welcomes the move while saying that it became hard for him to pay the monthly fee that he argues was too high.

He argues that the price cut will enable him to enjoy the services without any interruptions.

The slashing also comes at a time when the firm is facing competition from players such as Showmax, among others.

Brian Wamugi also says that he was forced to stop paying a monthly subscription fee that he says was too exorbitant.

He says the cut will enable the firm to get more customers amid fierce competition.

This also comes at a time when the firm is planning to roll out password-sharing rules, which have already been implemented in Canada and Spain.

Only last year, DStv said it would limit streaming services to only one device at a time as part of an effort to curb fraud and piracy and grow revenues.

The South African-based company said in a statement that it will no longer allow multiple users to stream on a DStv account as of March 22, this year, in Kenya, alongside other markets that they operate in such as Nigeria, among others.

The company, however, said that it will not limit the number of logins. The number of devices registered for streaming will also not be affected, it added in the statement.

The drop was also reported in Thailand, Malaysia, Egypt, and Ecuador, among others.