Nairobi — The Kenya Breweries Limited (KBL) will embark on a mission to educate consumers on the effects of illicit beer on their social, economic, and health progression.
In a statement, KBL Managing Director Mark Ocitti said that the organisation will collaborate with various business partners and key stakeholders to achieve this.
"We are proud of the impact that our previous campaigns have had on communities, and we are committed to making a positive difference in people's lives through this campaign and future ones," said Ocitti.
This, however, comes at a time when there have been concerns over illicit brews in the country with Deputy President Rigathi Gachagua declaring that nobody would be spared in the war against illicit alcohol and drug abuse.
"The illicit brews have demolished the family structure. It is evident. For instance, the number of children joining early childhood education has declined," said the DP earlier.
"We shall not rest until we decisively deal with alcohol and substance abuse to save our youth, to save our family, and bring back our dignity, we can't let this continue further. That is why the candid discussion today is key towards a lasting solution."
He added that more consultative forums will be held across the country, including in Nakuru, Mombasa, Kakamega, and Embu.
He said after unveiling a Sh97 million campaign dubbed 'Jipe Form Na Senator Ushinde' with an aim to reward consumers as well as drive its sustainability agenda.
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"Through initiatives such as these, we are scaling up our commitment to promoting social sustainability and economic empowerment of our communities," said Ocitti.
It will see five winners win Sh2 million each, with each winner receiving Ksh1 million to invest in their personal growth and another Sh1 million to be donated to a community of their choice.
Additionally, 20 consumers will receive monthly home makeovers monthly, 12,000 winners will receive weekly shopping vouchers, and a whopping 1,980,000 winners will receive daily Cash and airtime vouchers.
"We are proud of the impact that our previous campaigns have had on communities, and we are committed to making a positive difference in people's lives through this campaign and future ones," stated Ocitti.
To participate in the campaign, customers need to purchase two 500ml mugs of either Senator Lager or Dark Extra and receive a scratch card. They can then SMS a unique valid code found under the scratch panel to 22110 to enter the competition. Each valid code gives one entry.
