Nairobi — Postbank Kenya has rolled out a month-long financial literacy program to promote saving culture among Kenyan youth.

The program's inaugural forum was held today at KCA University.

Tailored to equip the youth with vital financial skills & knowledge and raise awareness of the importance of financial wellness, the initiative will place a strong emphasis on the significance of savings for the youth as a strategy to improve national savings in the future and spur economic growth.

Speaking at the inaugural sensitization forum at KCA University, Postbank's Marketing Manager Benson Wanyoike noted that Postbank is committed to empowering the youth financially through fostering partnerships with institutions of higher learning.

"Financial literacy is the key to unlocking a world of financial freedom and opportunity. It empowers young individuals to take control of their finances, make sound financial decisions, and plan for their future. By instilling a culture of financial literacy, we are laying the foundation for a generation that is financially resilient and capable of achieving their goals."

The program will be scaled to Zetech and USIU universities in the coming weeks and later to regional universities across the country.

"Postbank's Financial Literacy Program represents the institution's unwavering commitment to empowering the youth, fostering financial independence, and shaping a generation of financially responsible individuals," Wanyoike added.

"By providing comprehensive financial education and encouraging the habit of saving, Postbank will equip the youth with the tools to navigate the complexities of the financial world and achieve their financial goals."