Kenya: Push to Scale Up Digital Bus Ticketing Gains Pace As Investors Seek Efficiency

12 August 2023
Capital FM (Nairobi)

Nairobi — Digital bus ticketing agency BuuPass has rolled out an aggressive campaign to address existing gaps in the public service transport sector in a bid to enhance efficiency.

The firm's platform now seeks to enhance simplicity, efficiency, and customer happiness as it strives to create a smooth connection between travellers and transport providers.

"We recognized the need for change in Kenya's transportation sector and saw the untapped potential of technology in improving the ticketing and logistics process," Sonia Kabra, Co-founder at BuuPass, noted.

"Through our platform, we offer passengers the convenience of booking their seats, searching routes, and comparing prices effortlessly. Moreover, with features like mobile money integration, customers can experience a quick and secure booking process."

By offering a centralized system, BuuPass hopes to prevent cash leakages and reduces fraud, supporting financial security for transport firms.

Detailed reports on bookings, revenue, and demographics, will also enable operators to anticipate growth and make smart decisions.

Easy Coach, a leading bus company in Kenya, has recently partnered with BuuPass overhaul its ticketing operations.

"BuuPass has been a game-changer for our business," Azym Dossa, Founder of EasyCoach, noted.

"Since adopting their digital booking system, we have increased customer satisfaction, operational efficiency, and significant revenue growth."

Dossa added: " With over 10 million bookings and service to more than 100 destinations in Kenya, our partnership with BuuPass has been nothing short of extraordinary."

BuuPass's approach to scalability and adaptability seeks to cater to the diverse needs of its audience across different regions in East Africa by offering a web, app, and USSD features accommodating both tech-savvy and less tech-savvy regions.

The digitization of East Africa's transit services is expected to guide future mobility through innovative strategies and promote dialogue among stakeholders smart mobility beyond digital solutions in a bid to accelerate the shift from traditional combustion engines.

Read the original article on Capital FM.

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