Nairobi — Kenya Breweries Limited (KBL) and Murang'a County have signed a partnership that will see KBL support farmers growing sorghum in the area.
KBL Managing Director (MD) Mark Ocitti lauded the area's Governor Irungu Kang'ata for empowering farmers.
"The actualization of this deal is a dream come true as it sets the stage for the two entities to work closely in their efforts to create a sustainable pipeline for the much-needed raw material as well as elevate the status of the farmers who will benefit economically from the sale of sorghum to KBL," Ocitti said.
To date, KBL has built a solid sorghum and barley value chain that includes the 47,000 who have been contracted to grow sorghum in Kisumu, Migori, Siaya, Homa Bay, Busia, Tharaka Nithi, Meru, Narok, and Nakuru Counties.
Additionally, KBL will provide farmers with affordable credit facilities, field extension services, and link them with seed companies, fertilizer providers, and research institutes.
"We want to replicate the success we have had with the other counties to build a community of farmers who are capable of contributing fully to the economic development of the country," the MD added.
"It is such interventions that have seen us support over 80,000 businesses and employ over 200,000 people across the value chain that include retailers, farmers, distributors, and agents accounting for almost 2 percent of the total employment in the country."
Kang'ata welcomed the deal while saying it will transform local growers economically.
"As a county, we feel honoured to support KBL's long-term endeavors to establish a reliable pipeline source of raw materials with Murang'a County emerging as one of the key areas of focus. We shall use this opportunity to further advance the conversation on the need to support the consumption of safe alcohol among the youth."
With an annual demand of approximately 40,000 tonnes of sorghum, a rise in the production of sorghum-based beer presents an opportunity for farmers across the country to benefit manufacturers and distributors of inputs, processors, and retailers through the aggregation of service delivery points.
