Kenya: KCB Targets High-Net-Worth Individuals With Premium Cards

19 October 2023
Capital FM (Nairobi)
By Phidel Kizito

Nairobi — High-net-worth individuals will access premium banking services at KCB Bank Kenya following the rollout of a World Elite Exclusive Credit Card yesterday with Mastercard.

The new solution will be available in two categories, including World Elite KES Credit, which is tailored for rich individuals who prefer transacting in Kenya Shillings, and World Elite USD Credit, designed for frequent international transactions in United States Dollars.

Additionally, the lender has introduced the World Debit card, which will offer exclusive benefits and privileges, ensuring personalized and tailored banking options.

"This exemplifies the bank's commitment to innovation and giving its customers a delightful experience while fostering a robust cashless economy that benefits everyone," KCB Bank Kenya Managing Director Annastacia Kimtai said.

"The cards set a new standard of excellence, providing unparalleled benefits and privileges that cater to the refined needs of our discerning clientele," he added.

"We are confident that this offering will further elevate KCB Bank as the preferred choice for premium and private individuals seeking exceptional financial solutions."

Card holders will also enjoy other benefits, including accelerated rewards earning rates, a dedicated 24/7 concierge team for travel arrangements, and personalized recommendations, among others.

"The Exclusive World Elite Credit Card combines the global expertise of Mastercard with KCB Bank's local market knowledge to deliver a truly remarkable banking experience," Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, said.

Read the original article on Capital FM.

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