South Africa: Environmental Champ of the Year Runners-Up - Kumi Naidoo and Clean Creatives

28 December 2023
Daily Maverick (Johannesburg)
analysis By Daily Maverick Team

Activist Kumi Naidoo, the former secretary-general of Amnesty International and executive director of Greenpeace, understands that climate justice and social justice are interlinked.

Kumi Naidoo

Kumi Naidoo has been an activist since he was 15 years old, first fighting for liberation against the apartheid state - and he has not stopped campaigning for human rights since.

More recently, he has campaigned for climate justice. Formerly the secretary-general of Amnesty International and executive director of Greenpeace, he understands that climate justice and social justice are interlinked, and has been a prominent voice in the fight against fossil fuel investment - both from the private and public sector. He has also campaigned for the rights and protection of those people and countries that are most vulnerable to the effects of climate change.

Clean Creatives

Even with climate disasters all around us, greenwashing in the fossil fuel industry is still a thing - and it's being driven largely by advertising and public relations (PR) agencies.

Fighting this very niche battle is a global coalition of media agencies called Clean Creatives.

Clean Creatives' South African chapter has named and shamed 41 advertising and PR agencies that have current and historical contracts with coal, oil and gas companies. In Clean Creatives South Africa's 2023 report, The SA F-list 2023: Fuelling a Perfect Storm, published in October, the movement...

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