The Office of the Data Protection Commissioner (ODPC) has launched a nationwide public awareness campaign aimed at educating Kenyans on safeguarding their personal data, privacy, and avenues for lodging complaints.

Commencing in Nyeri County, the initiative seeks to empower communities regarding their rights as data subjects and the responsibilities of data controllers and processors.

Immaculate Kassait, the Data Commissioner at ODPC, highlighted the significance of understanding data handling practices among entities such as banks, insurance firms, and government agencies.

Ms Kassait underscored the need for Kenyans to grasp their data rights, ensure data security, and prevent misuse.

During a county-wide roadshow, Kassait stressed the importance of digital literacy in safeguarding personal information online.

She highlighted ODPC's complaint mechanism for instances of data misuse, where investigations may result in fines or penalties for offenders.

The official pointed out that the Data Protection Act 2019 stipulates a maximum fine of Ksh5 million or one percent of previous earnings for unauthorised data sharing.

Nyeri Governor Mutahi Kahiga commended ODPC's efforts, expressing readiness to collaborate in enforcing the Data Protection Act.

He stressed the need to educate citizens, particularly the youth, on data protection to mitigate risks associated with social media usage.

Tetu Member of Parliament Geoffrey Wandeto applauded ODPC's efforts to combat data abuse, especially in rural areas where farmers' data is vital.

Mukurweini MP John Kaguchia advocated for legislative support to enhance data protection measures and bridge gaps in cybersecurity.

He emphasised the importance of sensitising the public on data security, particularly in e-commerce and digital transactions, to foster trust and confidence.

In conclusion, the ongoing awareness campaigns aim to educate citizens across various counties on their data rights and protections.