Uganda: Salam TV Uganda Partners With the Saudi Arabia Embassy for Strategic Growth and Cultural Exchange

30 August 2024
Nile Post (Kampala)
By Elizabeth Tendo

Next Media Uganda, through its subsidiary Salam TV, has embarked on a promising partnership with the Saudi Arabia Embassy in Uganda. This collaboration marks the beginning of a dynamic relationship, aimed at fostering cultural exchange and driving mutual growth.

The partnership was officially launched during a visit by a Saudi delegation to Next Media's headquarters. Uncle Mark Agaba, Chief Protocol Officer at Next Media Uganda, along with Hajji Karim Kaliisa, Managing Director of Salam TV and Salam Charity, welcomed the guests with an extensive tour of the facilities. The visit provided the delegation with an insider's view of the media house's operations and capabilities, reinforcing the potential for impactful future collaborations.

During the visit, Danze Edwin, Chief Marketing Officer at Next Media Uganda, presented various opportunities for collaboration, with a particular focus on the upcoming Saudi National Cultural Day celebration. Hajji Karim Kaliisa emphasized the importance of involving Next Media Uganda's creative, digital, branding teams, and Next Events to ensure the event's success.

The Saudi delegation expressed strong enthusiasm for the partnership, recognizing the potential for meaningful and long-lasting projects. Both parties are eager to work together on initiatives that promise to make a significant impact.

Key Aspects of the Partnership:

Joint Organization and Promotion of the Saudi National Cultural Day: A key event that will showcase the rich cultural heritage of Saudi Arabia, with strategic support from Next Media's creative and promotional teams.

Collaboration on Creative, Digital, and Branding Projects: Leveraging Next Media's expertise to enhance the visibility and impact of Saudi-related content in Uganda.

Engagement of Next Events for Future Initiatives: Utilizing the event management capabilities of Next Events to plan and execute high-profile events.

Exploration of Long-Term Collaborations: Both parties are committed to exploring additional projects and long-term partnerships that will benefit both Uganda and Saudi Arabia.

This partnership represents a significant milestone in the relationship between Next Media Uganda and the Saudi Arabia Embassy. By leveraging their combined strengths, both entities are set to enhance cultural exchange and contribute to regional development.

Read the original article on Nile Post.

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