The Deputy Speaker of Parliament, Thomas Tayebwa has emphasised the importance of exceptional customer service during the launch of Dorothy Kyeyune's book, Without the Leader, There is no customer experience, at the Four Points by Sheraton.

Tayebwa described the book as a groundbreaking resource that meets international standards, underscoring its potential impact on local entrepreneurs.

Tayebwa, who was the chief guest urged business leaders to prioritise customer care, highlighting that exceptional treatment of customers is vital for achieving sustainable business success.

"Without a strong focus on customer experience and treatment, companies risk missing out on significant dividends," he stated, calling for a cultural shift in how businesses interact with their clients.

Dorothy Kyeyune, the Author shared her inspiration for writing the book, emphasising the necessity of intentional leadership in fostering positive customer relationships.

She highlighted that effective leaders can dramatically shape customer experiences, which is crucial for thriving in today's competitive market.

" In companies where customer experience is thriving, leaders are intentional," she said.

Today is International Customer Experience Day, and I am proud that as we celebrate this day in Uganda, we are opening a new chapter," Kyeyune added.

The more engaged your staff are, the better they will perform. It's essential to understand who your customer is and what makes them satisfied. Customers value convenience," Milton Stephen, a notable attendee and businessman, remarked.

Among the notable visitors was Gen Katumba Wamala who applauded Kyeyune for demonstrating her commitment to empowering local entrepreneurs through written content.

Tayebwa bought books worth shs 10 million to be distributed to small and medium enterprises whilst Augustus Mulenga of King Ceasor University contributed shs 20million to the book selling campaign.