SeaLead, a global shipping company, is set to enhance trade links between Asia, India, and East Africa with the launch of its upgraded ANIDEA service.

The maiden voyage of the Zhong Gu Zhu Hai will depart from Shanghai, inaugurating a route that promises to cut transit times and improve reliability for shippers.

The ANIDEA service replaces the existing IDEA service, adding stops at key ports in China, India, and East Africa.

The updated route offers a direct connection between the Far East, West India, and East Africa, integrating cargo flows from East and South Asia to East Africa.

The move highlights the growing demand for faster and more comprehensive logistics solutions in the region.

The revamped service is part of SeaLead's strategy to strengthen its presence along critical global trade corridors.

"The ANIDEA service reflects our commitment to enhancing shipping connectivity and supporting economic growth across these vital regions," said Suleyman Avci, Global Chief Executive Officer at SeaLead."By providing a direct route, we're addressing the need for faster and more efficient trade options."

SeaLead's Global Director of Trade Management, Doreen Yeo, highlighted the service's potential to simplify logistics for businesses.

"ANIDEA's direct coverage will significantly reduce transit times and offer a dependable solution tailored to the needs of our customers in East Africa and beyond," she said.

The announcement comes amid increasing competition in the shipping industry, as operators seek to capitalise on rising trade volumes between Asia and Africa.