Nairobi — Coca-Cola has relaunched its global "Share a Coke" campaign in Kenya, bringing back personalized Coke bottles and cans featuring individual names. The campaign, first introduced in 2011, replaces the brand's logo with popular first names and encourages consumers to connect through shared experiences.

The initiative targets a new generation of consumers, particularly Gen Z, who are increasingly drawn to authentic, personalized experiences both online and offline.

As part of the relaunch, Coca-Cola will hold a cross-border campus event linking students at Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya and Makerere University Business School (MUBS) in Uganda. The event will feature a virtual portal that enables real-time interaction between the two campuses.

Nationwide activations are also planned at malls, colleges, eateries, and other public spaces, where consumers can find personalized bottles and take part in various campaign activities.

In addition to in-person events, the campaign will have a digital presence on TikTok, Instagram, and X (formerly Twitter), with users encouraged to share their experiences using the hashtag #ShareaCoke.

The company says the campaign aims to highlight real-life social interactions at a time when traditional communal spaces are becoming less common. Personalized Coke bottles and cans are now available in stores, supermarkets, and entertainment venues countrywide.

The "Share a Coke" campaign will run for the next three months in Kenya and Uganda.