Nairobi — Kenyan professionals are increasingly prioritizing investments and long-term financial goals over short-term spending as bonus season kicks in, a new report by Standard Chartered Kenya shows.

The 2025 Bonus Sentiment Report, developed in partnership with global research firm Human8, reveals that over 70 percent of Kenyan professionals expect to receive at least two bonuses this year.

Of these, 30 percent plan to invest in assets such as property, land, stocks, and equities-signaling a continued trend toward financial prudence.

The report shows savings as the second-highest priority, with more Kenyans earmarking funds for tangible assets like real estate compared to 2024.

"A growing number of consumers are treating their bonuses as wealth-building tools rather than one-off windfalls," said Edith Chumba, Head of Wealth and Retail Banking at Standard Chartered.

"They're demonstrating financial resilience and a deliberate move toward investing, saving, and long-term planning."

Joyce Kibe, Head of Corporate Affairs, Brand and Marketing at Standard Chartered Kenya and Africa, said the insights are vital for tailoring solutions to meet evolving client needs.

Now in its second year, the Bonus Sentiment Report highlights the habits of full-time employees, freelancers, and business owners, offering a data-backed snapshot of Kenya's growing appetite for diversified wealth strategies amid unpredictable markets.