While it is common knowledge that top Nigerian artists often prefer international engagements due to the allure of foreign currency and wider exposure, Afrobeats superstar Davido has offered a more nuanced perspective on the economics of performing both at home and abroad.
In a recent podcast interview with an American presenter--who lamented their repeated failure to secure the "Unavailable" crooner for their Summer Dance concert--Davido explained that staying in Nigeria can sometimes be more lucrative than hopping on a plane to perform overseas.
"It is not easy to leave Nigeria to perform abroad," he said, "when you can get booked for $400,000 for a naming ceremony. It's like in India, where they celebrate everything. When you have money, the in-thing is to get a big artist your wife or kids like to perform live."
Davido's comment highlights how Nigeria's elite are increasingly willing to spend big on high-profile entertainers for private functions such as weddings, birthdays, and even naming ceremonies.