Kenya: Equity Tops Valuable Brand List in Kenya With Sh71.3bn Valuation

By Phidel Kizito

Nairobi — Equity Bank has emerged as Kenya's most valuable brand in 2025, according to the latest Brand Finance Kenya report.

The lender leads the pack with a brand value of Sh71.3 billion, boosting its dominance in the country's financial services sector.

Following closely are Safaricom at second position (Sh58.3 billion) and Britam at third (Sh54.8 billion).

M-Pesa, Kenya's mobile money pioneer, ranks fourth with a brand value of Sh30.8 billion, while Co-operative Bank rounds out the top five at Sh26.0 billion.

Similarly, Tusker has been named Kenya's strongest brand in 2025, earning a Brand Strength Index (BSI) score of 97.1 out of 100.

The beer brand, which is owned by Kenya Breweries Limited (KBL), also recorded the fastest year-on-year brand value growth, up by 67 percent to Sh9.6 billion.

"The strong revenue growth is attributed to successful pricing strategies and commercial activities implemented by East African Breweries PLC (EABL)."

"In addition, Kenya's growing economy and increasing urbanisation have boosted consumer spending, further driving demand for branded alcoholic drinks like Tusker."

Other notable brands in the top ten include NCBA (Sh20.6 billion), Family Bank (Sh16.6 billion), Jubilee Insurance (Sh7.0 billion), and Naivas Supermarket, which continues to expand its national footprint.

The Brand Finance Kenya 25 rankings provide a snapshot of the country's most successful brands based on financial performance, consumer perceptions, and market strength.

Together, they reflect the evolving preferences of Kenyan consumers and the dynamism of the country's corporate sector.

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