Virtual playground Roblox is facing lawsuits that have brought up fundamental questions about online safety.

In 2024, Roblox pulled in more than R78-billion in bookings, powered by its 111.8 million daily active users. Analysts estimate that between R48-billion and R57-billion of that came from under-18s.

In South Africa, where Roblox is the top mobile game, estimates suggest it generates between R72-million and R126-million a year. That's striking in a market where the average gamer spends just R480 annually.

The company's reliance on children is, however, now under a legal microscope.

Earlier this year, Louisiana's attorney general filed a lawsuit in California calling Roblox a "perfect place for predators." The suit alleges that the platform failed to protect minors from sexual exploitation and benefited from a business model that makes children vulnerable.

Roblox, valued at more than R486-billion, has denied the claims. "Any claim that we would intentionally endanger users is categorically untrue," the company said. "Safety is foundational to the company, a strategic imperative, and core to our vision and long-term success."

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