Kenya: PUBG Mobile, Oraimo, Boomplay Partner for Kenyatta University Campus Tour

22 October 2025
Capital FM (Nairobi)

Nairobi — Global gaming giant PUBG MOBILE has teamed up with Oraimo and Boomplay to headline the Oraimo Campus Tour at Kenyatta University from October 22 to 24, delivering three days of gaming, music, and entertainment designed to energize Kenya's campus scene and deepen brand engagement among youth.

The event promises an unforgettable campus experience that merges top-tier esports action with live performances from some of Kenya's most popular entertainers, including DJ Lyta, Dyana Cods, Ssaru, Wenda Wazimu, Unspoken Salaton, and Ochingli The Goat.

Adding to the excitement, Oraimo and Boomplay will treat students to massive giveaways, exclusive offers, and fun gamification activities, ensuring non-stop engagement and rewards throughout the event.

PUBG MOBILE Campus Tournament -- KU Squad Edition

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In the spirit of competition and community, PUBG MOBILE will host the Campus Tournament (Squad Edition), where student teams will battle for top honors and prizes.

Prizes Up for Grabs:

  • 1st Place: 4 Phones
  • 2nd Place: 4 Phones
  • 3rd Place: 4 Powerbanks

Fan Engagements and Giveaways

The PUBG MOBILE booth will be the ultimate fan zone, offering exciting giveaways and interactive experiences for attendees.

  • The first 100 students to visit the booth will each receive free PUBG MOBILE keychains.
  • Students who bring a friend will receive free branded T-shirts.
  • Fans are encouraged to join the PUBG MOBILE TikTok Engagement Campaign by posting event videos using the official hashtag for a chance to win a free smartphone.

A Fusion of Gaming, Music, and Youth Culture

The collaboration between PUBG MOBILE, Oraimo, and Boomplay celebrates the next generation of gamers, creators, and culture-shapers -- giving them a platform to play, connect, and express their passion for digital entertainment.

Organizers say the event represents a growing convergence of esports, music, and brand engagement, reflecting how technology and youth culture are reshaping Kenya's entertainment and marketing landscape.

"This partnership marks a milestone in merging gaming and youth entertainment while promoting esports culture in Kenya," the organizers said in a joint statement.

The campus tour also underscores Oraimo's continued investment in youth-driven campaigns, positioning its smart accessories as lifestyle essentials for young consumers. Boomplay, on its part, is leveraging the tour to strengthen its connection with university audiences through music and live entertainment.

Read the original article on Capital FM.

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