Bond 7, a whisky brand under Uganda Breweries, has announced its lead sponsorship of the 8th Annual Uganda Hip Hop Awards, scheduled for December, 5, 2025 at the International University of East Africa (IUEA).
The move aligns seamlessly with Bond 7's purpose of creating lasting bonds that connect the free-spirited.
The brand's ongoing "Our Bonds, Our Drink, Our Flow" campaign finds a natural home within the hip-hop movement--a community built on authenticity, creativity, and expression.
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Through this sponsorship, Bond 7 celebrates the heartbeat of the genre while honouring its pioneers and uplifting the next wave of artists, producers, and visionaries.
The partnership was unveiled during a vibrant press conference hosted at the IUEA campus on Ggaba Road, graced by industry icons including Babaluku, Navio, and Lyrical G, with partners such as Pepsi and NRG Radio also in attendance.
"The Uganda Hip Hop Awards speak to the nation's creative energy, and we are proud to support the culture up to and beyond December 5th," said Hillary Baguma, Brand Manager of Mainstream Spirits.
"Our brand is built on shared moments and national pride, so aligning with these awards allows us to toast the artists whose flow inspires us all and strengthens the bonds that make our culture unique."
Bond 7's involvement extends beyond simple sponsorship. In a gesture of appreciation to fans, the brand will enhance the event experience by offering a complimentary 200ml bottle of Bond 7 to every adult attendee who purchases an ordinary ticket.
Nathan Mubembe, former IUEA Guild President and Project Manager of the Uganda Hip Hop Awards, added:
"Hosting these awards ensures the genre's continued flow into the mainstream, and it's a pleasure to do this for an eighth year running. Thanks to all the sponsors, fans, and the wider hip hop community. Come through on December 5th as we celebrate the sound that defines the soundtrack of young Uganda."
The Uganda Hip Hop Awards continue to serve as a pivotal platform for recognizing the artists shaping the nation's sound and driving the culture forward.
