Pearl Bank has launched a festive campaign dubbed "Pearl Santa", an initiative to celebrate its customers across select branches countrywide with surprise visits from Pearl Santa, who will share the joy of the Christmas spirit.

Priscilla Akora, the Head of Marketing and Communications at Pearl Bank said since the festive holiday is always characterized with merry making and the spirit of coming together with friends and family as they gear up for the Christmas holidays, the bank decided to make it special.

"This festive season, we wanted to celebrate our customers in a way that is personal and meaningful. Inviting our very own Pearl Santa into our branches is a fun, heartfelt way to thank our customers for their loyalty and to share the joy of the season with them."

"Purple Santa is aligned to the bank's primary colour, Purple which is part of the bank's corporate identity, a key element in the bank's transition journey from PostBank to Pearl Bank. Therefore, the rebrand is more than a name change, it is a renewed promise to serve our customers better, and by welcoming Pearl Santa into our branches, we are putting a face to our appreciation as well as creating moments of human connection as well as lasting relationships with our customers."

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Pearl Santa will visit select branches to merry make, cut cake, and interact with customers about the transition journey from December,9 to 23

The Pearl Santa initiative is the first customer engagement under the new name and emphasizes the bank's objective of improving customer experience through building intentional relationships with customers by including a personal touch.

The Bank got the license approval by Bank of Uganda to operate as Pearl Bank hence it will be rolling out several activities that are aligned to its purpose of fostering Prosperity for Ugandans which it implements through its two high impact goals: To drive sustainable financial inclusion

To stimulate entrepreneurship and service