Egypt: Fitxpert Raises Seven-Figure Investment From Foras Investment

8 January 2026
Daba Finance (Abidjan)

Egypt-based SaaS platform FitXpert has raised a seven-figure investment from Foras Investment under the 0107 Invest initiative, as investors increase exposure to vertical software businesses serving healthcare and wellness sectors.

Founded in 2023 by Salah Selim and Mostafa Mahmoud, FitXpert provides an end-to-end software platform for fitness trainers, nutrition centres, and clinics. The system enables client management, programme design, progress tracking, and follow-ups through a single digital interface, replacing manual and fragmented workflows.

FitXpert positions itself as core infrastructure rather than a point solution, aiming to standardise operations in a sector that remains largely informal across the region. The company serves independent trainers as well as organised fitness and nutrition businesses.

The new funding will be used to enhance FitXpert's technology stack, strengthen operations, and support regional expansion. The company plans to scale its presence across Arab markets, with a focus on building institutional partnerships and expanding product capabilities.

Follow us on WhatsApp | LinkedIn for the latest headlines

Foras Investment said the deal aligns with its interest in technology-enabled businesses with scalable models and clear operational use cases. FitXpert is targeting sustained growth through 2026.

Daba's newsletter is now on Substack. Sign up here to get the best of Africa's investment landscape

Key Takeaways

The deal reflects rising investor interest in vertical SaaS platforms across the Middle East, where software adoption remains uneven outside core enterprise sectors. Fitness, nutrition, and wellness businesses often rely on manual processes despite growing demand and professionalisation. Vertical SaaS companies that address specific operational needs can scale steadily without competing directly with horizontal software providers. By focusing on workflow, data, and client management, platforms like FitXpert embed themselves into daily operations, improving retention and pricing power. Egypt has become a testing ground for such models due to its large base of service providers and growing digital adoption. Success locally can support expansion into Gulf markets, where fitness and wellness spending is higher and operators are more formalised. Seven-figure strategic investments at this stage suggest a shift from experimentation toward execution. Investors are backing teams that show product-market fit and infrastructure depth rather than rapid user growth. As demand for data-driven health and lifestyle services increases, vertical SaaS platforms are positioned to play a central role in shaping how these businesses operate across the region.

Read the original article on Daba Finance.

Tagged:
Copyright © 2026 Daba Finance. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 500 reports a day from more than 90 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.