Morocco: AFCON Drama - What Went Wrong and What Went Right At the Continent's Biggest Football Cup in Morocco

27 January 2026
The Conversation Africa (Johannesburg)
analysis By Chuka Onwumechili

The 35th edition of the Africa Cup of Nations, hosted by Morocco, produced thrills and several story lines, some good and others not so good. It ended in a victory for Senegal - their second Afcon championship. While the 1-0 victory over Morocco was deserved, the championship game ended on a sour note as fans invaded the field and the winning country abandoned the game for 16 minutes.

I'm a sports communications scholar and an author of multiple books on football as it relates to Africa.

The top four positives of the tournament were:

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  • quality matches played on impeccable surfaces
  • expanded media coverage
  • increased global interest
  • higher attendance figures.

On the downside, however, we had the Senegalese team walkout during the final, bad refereeing decisions, especially in games involving Morocco, and ticketing challenges.

This 2026 Afcon provided examples of quality pitches and marketing that future hosts should learn from. However, providing better security around the field and better trained match officials are lessons that CAF (the Confederation of African Football) must learn from this tournament.

What went well

The infrastructure at Afcon showed Morocco's readiness to host the World Cup later in the year. On six stadiums alone, the country spent US$1.4 billion. As much as US$10 billion was spent on allied public infrastructure for transport. The matches were of high quality on excellent surfaces.

The fans who watched the spectacular football on the field were transported by a high-speed rail system and seamless other transportation means.

The quality of the surfaces may have contributed to the fact that there were fewer surprises or upsets. All four teams that reached the semi-final stage - Egypt, Morocco, Nigeria and Senegal - were top ranked in their groups.

Eventually, the championship game was contested by the two top ranked African teams. The game was outstanding as the well-known names produced memorable football throughout the tournament.

Read more: African football won the 34th Afcon, with Côte d'Ivoire a close second

Expanded media coverage

The decision to expand to additional markets led to expanded media coverage in China, Brazil and key European markets. With several well-known players from European clubs participating, a global audience was assured. Teams like Real Madrid, PSG, Bayern Munich, Manchester United and Liverpool had players participating.

Beyond those were recent world renowned players such as Sadio Mane, Riyad Mahrez and Pierre-Emerick Aubameyang. Those names were certain to attract media audiences across the world.

Viewership rose overall, with remarkable increases in Europe. France recorded 3.4 million viewers and the UK had 1.7 million viewers.

Increased global interest

CAF announced a 90% increase in revenue. This year's revenue was US$192.6 million (US$114 million profit) compared to US$105.6 million and US$72 million profit in the previous Afcon. This shows the steady rise from just nine partners in the 2021 tournament to 17 in the 2023 tournament and 23 in this one. Greater media reach resulted in commercial interest.

Attendance figures have also risen remarkably. Figures announced at the end of the competition showed 1.34 million attended the games. The number of attendees in 2023 in Côte d'Ivoire was 1.1 million.

This clearly shows increased interest in the tournament. Morocco's proximity to Europe was also a critical factor. More attendees travelled from the continent and elsewhere.

The prizes awarded to teams at the tournament also set records, with Senegal taking home US$11.6 million. Teams eliminated at the group stage received US$1.3 million each.

Read more: Nigeria wins its 10th Wafcon title - but women's football has never been more competitive

Errors

Angry scenes: The championship game was marred by a Senegalese walkout following protest over a penalty kick awarded to Morocco during the extra time. The game was delayed for 16 minutes. Senegal was angered by the cancellation of its goal late in regulation time. Its protest over the penalty awarded to Morocco lasted until one of its famous faces, Sadio Mane, asked his teammates to continue the game.

By then angry Senegalese fans had torn seats in the stands and multiple fights broke out. In the end, Morocco could not convert the penalty award and Senegal scored a memorable goal to emerge winner.

Umpiring questions: Throughout the tournament, Morocco appeared to be favoured by several refereeing decisions and non-decisions. CAF should consider match official exchange programmes with other confederations as a way of improving officiating. This would not only help Afcon but expose officials to other continental events.

Also of concern, Moroccan ball boys were seen seizing the goalkeepers' towels for opposing teams in both Nigeria v Morocco and Senegal v Morocco.

Ticketing challenges: There were ticketing challenges also. While tickets were sold out, several stadiums during the group games were deserted. This may be attributed to hiccups where secondary sellers may have bought more tickets than they could re-sell. Nonetheless, an average 21,167 attended each game. Media attendance also rose during the tournament. Reports indicated over 3,800 journalists covered the event from Morocco.

Looking ahead

The competition demonstrated Morocco's readiness to host World Cup games in 2030. Morocco, along with Spain and Portugal, will host the games, featuring 48 teams. All six cities used for the 2025 Afcon will host the world in 2030. Portugal will have only two host cities and Spain will provide nine venues.

It will be difficult for the host nations for the 2027 Afcon to match Morocco's accomplishment.

The three hosts for 2027 - Kenya, Tanzania and Uganda - should at least measure up to what Côte d'Ivoire accomplished hosting the 2023 event.

They can look to improve the ticketing system, at the least. Further improving security around stadiums and educating the ball boys would help in protecting visiting teams.

But the on-field disturbances should not take away from this tournament's numerous accomplishments off the field and the available facilities.

Chuka Onwumechili, Professor of Communications, Howard University

This article is republished from The Conversation Africa under a Creative Commons license. Read the original article.

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