As thousands of Ugandans graduate from college each year, the pressure to "find a job" can feel overwhelming.
Enterprise Uganda, however, is challenging this mindset--encouraging young people to look beyond traditional employment and instead learn how to convert opportunities into sustainable livelihoods.
Through its Business and Enterprise Startup Tool, Enterprise Uganda equips college graduates and new entrants to the job market with the mindset, practical skills, and entrepreneurial thinking needed to survive--and thrive--in today's economy.
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The program focuses on helping young people identify opportunities, create value, and build income-generating ventures of their own.
Charles Ocici, Director General of Enterprise Uganda, highlighted a worrying trend among young people:
"Seventy-two percent of people, when they receive their NSSF money, simply spend it. It's gone--without any investment to sustain them."
This statistic underscores a critical gap--not just in income, but in financial literacy and investment thinking.
Enterprise Uganda tackles this gap by training youth to see money not as something to consume, but as a tool for building long-term security.
The startup tool empowers participants to:
- Shift from a job-seeker mindset to an opportunity-driven mindset
- Understand how to start and manage small enterprises
- Learn basic financial management and investment principles
- Turn savings, benefits, or seed capital into sustainable ventures
In a job market that cannot absorb every graduate, Enterprise Uganda's message is clear: the future belongs to those who can create value, not just seek employment.
By helping young people convert opportunities into enterprises, Enterprise Uganda is preparing them not only for the workforce but for economic independence.
