Hisense has said its newly established Technology Museum in Kampala is intended to help Ugandan students translate classroom theory into practical technological skills, as part of efforts to nurture future innovators in one of the world's youngest populations.
The remarks come as the global electronics manufacturer launched the Hisense Technology Museum the first facility of its kind in East Africa marking a shift from retail operations toward social impact and science education initiatives in Uganda.
Derek Haewoong, Director of Marketing for Hisense MEA, said the museum was designed to complement formal education by offering hands-on experiences in science and technology.
"Students are always in classrooms learning concepts from books. But when theory meets experience, that theory becomes stronger," Haewoong said. "When they come here, they can explore what they have learned and see how it works in real life."
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The museum features demonstrations explaining how digital screens function, how energy-efficient systems operate and how artificial intelligence responds to users.
Haewoong said the aim is to make scientific concepts more tangible and relevant to everyday life, including applications in homes, businesses and environmental sustainability.
He noted that Uganda's youthful demographic presents both an opportunity and a responsibility for technology companies operating in the country.
"Uganda has one of the youngest populations in the world. These young students will become future innovators," he said. "This museum shows them that the future is already here."
Haewoong added that the initiative aligns with the company's broader research and development strategy, which focuses on listening to consumer needs and encouraging innovation.
Exposure to technology at an early stage, he said, can inspire students not only to use products but also to improve and create new solutions.
"When a child sees a product, some of them will ask, 'What if I can make it better?' That is how innovation begins," he said.
Developed in partnership with Ximing Group, the museum serves as the flagship project of Hisense's 2026 Environmental, Social and Governance (ESG) strategy.
The center is designed to provide schoolchildren and the public with hands-on exposure to science, technology, engineering and mathematics (STEM).
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Speaking at the launch, Ximing Group Managing Director Liu Mingshu said the company's role in Uganda has evolved since entering the market nearly two decades ago.
"Since Hisense first entered the Ugandan market, we have grown from being a guest in your homes to becoming part of the Ugandan family," she said, adding that the initiative aims to inspire the next generation of innovators through exposure to artificial intelligence and green technologies.
The museum includes interactive exhibits on the physics of light, climate-smart engineering and AI-powered systems.
Education leaders, including headteachers from schools across the country, attended the launch, marking the start of a nationwide program to give students practical exposure to global technologies.
Liu said the facility builds on the company's recent donation of 50 smart televisions to schools, shifting focus from providing digital tools to creating an environment where young people can explore innovation firsthand.
Jason Ou, President of Hisense Global MEA and India, described Uganda as a central pillar of the company's global social strategy.
He said the museum represents a move beyond standalone products toward integrated intelligent solutions and serves as a "social classroom" aimed at nurturing future technology leaders.
