Nairobi — Video streaming platform Showmax has announced plans to exit the Kenyan market, citing intense competition in the streaming industry.

In a notice to subscribers, the firm--owned by MultiChoice and recently acquired by French media giant Canal+--said the decision followed a comprehensive review by the Showmax Board.

"This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment," the company said.

The platform assured customers that there will be no immediate disruption to services, adding that subscribers can continue streaming as usual and no action is required for now.

Showmax entered the Kenyan market in 2016, becoming the first international streaming service to launch internet TV in the country with integrated M-Pesa payments and billing in local currency.

Over the years, it invested heavily in local productions such as The Real Housewives of Nairobi and Pepeta, while also expanding into sports streaming, offering football content including Spain's La Liga and the English Premier League.

The company said it will provide further details, including timelines and transition plans, in due course to ensure a smooth exit process for subscribers.