This is the story about a dress intended for an interview that never happened, and a deeply human idea to help young people who have talent and ambition but not the pricey outfit to match.

Earlier this week, a post surfaced on LinkedIn that immediately caught our attention, a kind of pause that swept through our offices before someone asked: "Wow, how much did this cost us?" It came from Cailin Rumpf and opened with a simple reference to The Sisterhood of the Travelling Pants, before unfolding into a deeply human idea about access, confidence and timing. And after numerous huddles and whispers we realised that it was in fact a real story about "paying it forward" and it had absolutely "no agenda" other than to make people feel confident and happy. No collaboration, no fuss, no negotiation, no invoice, no angle.

At Imagemakers, we work with corporate clothing every day. We see how often it plays a quiet but powerful role in everyone's lives - especially in moments like first interviews, where appearance can become the deal breaker long before ability or potential are assessed. That's why this story stuck with us, we shared it, we analysed it, some of us tried to find the marketing angle - but there wasn't one. To protect its authenticity and genuine selflessness we simply needed to "disown it". Because it wasn't ours to claim, take or turn....