Uganda: Stop Begging Museveni for Money, Kazoora Tells Content Creators

Veteran media personality Junior Dave Kazoora, aka JK Kazoora, has criticised Ugandan artists and social media influencers for what he described as "begging" President Museveni for financial support instead of pushing for policies that would allow them to earn sustainably from their content.

Kazoora's remarks follow a recent meeting between a group of TikTokers and media influencers and President Museveni at State House in Kisozi, where the President pledged Shs5 billion to support their SACCO.

The gathering, attended by several online personalities, aimed to discuss the challenges facing digital content creators and explore government support for the growing industry.

However, in an interview, Kazoora argued that the meeting missed an important opportunity to advocate for structural reforms that could enable Ugandan creators to monetise their work on global platforms.

Drawing comparisons with Rwanda, he noted that content creators there recently met their President to request government intervention to engage platforms such as TikTok and improve monetization opportunities.

"Content creators in Rwanda met their President and asked him to help them engage social media platforms like TikTok so that they can monetise their content and earn better," Kazoora told Spark TV. "That is what our creators should have asked for because the President has influence."

He highlighted that Uganda already has content creators generating massive online engagement, with companies achieving hundreds of millions of likes on TikTok, yet many earn very little due to limited monetisation structures and weak policy frameworks.

"These are companies that TikTok should be paying good money, but because we don't have the right policies, when creators meet the President they instead ask for personal money," he said.

Kazoora insisted that creators shift their focus from short-term financial handouts to long-term policy reforms that would strengthen Uganda's digital economy.

"They cannot just sit there and start begging the President. They should be demanding policies that allow them to earn from their work," he said.

He also called on the Uganda Communications Commission to play a more active role in supporting local content production, including setting up funding mechanisms to help digital creators and artists produce quality content capable of competing on international platforms.

Read the original article on Nile Post.