Kenya: HF Group Consolidates Subsidiaries Under New HFCB Identity

26 May 2026
Capital FM (Nairobi)
By Phidel Kizito

NAIROBI — HF Group Plc has announced a rebrand to HFCB, consolidating its parent company and subsidiaries under a single identity as the financial services and property group seeks to streamline its market presence and operations.

The Nairobi-based group said the change follows regulatory approvals and forms part of a broader transformation strategy aimed at unifying its banking, property, and related financial services businesses under one brand architecture.

The move is intended to simplify how the group presents its diversified operations to customers and investors.

HF Group, which has evolved over time into a multi-segment financial services provider, said the rebrand does not alter its ownership structure, governance, leadership, or core business activities.

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Instead, it focuses on aligning its corporate identity with its current operating model.

The transition comes as the group reports improved financial performance, including a 250 percent increase in profitability to Sh1.6 billion in FY2025, which management has previously linked to ongoing restructuring and efficiency measures.

The group said the unified identity is expected to improve brand consistency, strengthen market positioning, and support growth across its key segments, particularly in financial services and real estate.

" This rebrand marks an important milestone in our journey as a business. HFCB reflects who we are today a strong, fully integrated financial services and property Group and positions us firmly for the future," said Robert Kibaara, Group Chief Executive Officer.

"Our Group has expanded across multiple business lines, but operating under different brand identities has limited our ability to fully articulate our integrated value proposition."

According to Kibaara,the transition to HFCB is designed to enhance clarity and consistency across the Group; Strengthen brand equity and market perception; Improve engagement with customers and partners and accelerate growth across key segments.

Read the original article on Capital FM.

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