The Bulungula Incubator has driven a 20-year 'place-based' transformation in the remote Eastern Cape region of Xhora Mouth, prioritising child development from infancy to career through interconnected health, nutrition and education programmes.

In the remote rural region of Xhora Mouth in Elliotdale, Eastern Cape, the nonprofit Bulungula Incubator has spent the past 20 years driving a quiet revolution for children's development spanning the life course of young people, from conception to career.

In 2026, the incubator celebrated the graduation of university students from the community who had moved through the full spectrum of its education programmes, from formative years in its early childhood development (ECD) centres to matric preparation in the high school it established in 2019.

Rejane Woodroffe, director and co-founder of the Bulungula Incubator, has described the organisation's efforts as an example of "place-based development", with a context-specific, deep focus on a particular area. By treating healthcare, nutrition and education not as isolated issues but as interconnected drivers of human potential, the incubator has fundamentally transformed what it means to grow up in the deep rural community.

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"We talk about scaling deep... It takes 20 years to have this kind of impact," Woodroffe explained. "And then also scaling out, which is the incubation of other organisations [and] enabling individuals who have good ideas."

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