Bell Lager's ObaFest brought its regional tour to a vibrant close in Hoima, transforming Dangio Annex Bar into a lively celebration of music, food, friendship and Uganda's very own beer.
The event attracted revellers from across the town for an immersive festival experience that continued well into the early hours of the morning.
Headlining the night's entertainment was dancehall star Karole Kasita, who brought her signature energy and infectious stage presence to Hoima. She treated the crowd to some of her popular hits, including Balance, Binyuma, Chekecha and Yaka.
Accompanied by her energetic dance crew, Kasita delivered an electrifying performance that had revellers singing along, dancing and enthusiastically responding to every beat.
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Beyond the music, attendees enjoyed a variety of meat roasts, street-food platters and local food pairings designed to complement Uganda Breweries Limited's (UBL) beverage portfolio. Fresh draught and bottled Bell Lager took centre stage, adding to the festival atmosphere.
"Bell ObaFest is designed as a direct celebration of everyday social life," said Herbert Ndugga, a representative of Uganda Breweries Limited.
"It brings people together around four foundational elements: good food, good drinks, live music and quality beer. Taking the experience to Hoima allows our regional consumers to connect with the brand in their own town, share a table with friends and enjoy a festival experience of the highest standard."
Veteran hype man Kats MC kept the energy levels high, engaging the crowd and building anticipation between performances. Local DJs also maintained a steady flow of music, blending contemporary dancehall, Afrobeats and local classics to keep revellers entertained as they moved between the food stations and bar service areas.
The Hoima activation marked one of the key regional stops in the lead-up to the final leg of the ObaFest series. The tour now heads to Kampala for its grand finale, scheduled for November 14 at Coco Beach in Entebbe.
The grand finale is expected to deliver an even bigger festival experience, featuring an expanded selection of culinary vendors, an extended artist lineup, multiple DJ stages and interactive brand experience zones.
