'White Saviours' No Longer User-Friendly for African Aid Appeals

Comic Relief - which runs Sports Relief and Red Nose Day - said it would move away from having white celebrities in their films and replace them with African heroes, allowing them to speak for themselves. A 2017 Red Nose Day film fronted by British singer Ed Sheeran, about street children in Liberia, was named the "most offensive" campaign, by a fundraising pressure group.

Ed Sheeran.


See What Everyone is Watching

Don't Miss

AllAfrica publishes around 600 reports a day from more than 150 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.