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Gaming Firm SportPesa Resumes Sponsoring Football in Kenya

The firm had withdrawn all sponsorship in January 2018, citing heavy taxation. It will pump U.S.$2,5 million into the Kenyan Premier League Limited as title sponsors, while U.S.$690,000 has gone to the Football Kenya Federation in running the domestic cup, formerly known as GOtv Shield.

Chris Omollo/Nairobi News

SportPesa Chief Executive Officer Ronald Karauri (left) with Sports Permanent Secretary Nderitu Kaberia (right) addressing a press conference on April 23, 2018 at the Ministry of Sports boardroom at Nairobi's Kencom House.

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