Gaming Firm SportPesa Resumes Sponsoring Football in Kenya

The firm had withdrawn all sponsorship in January 2018, citing heavy taxation. It will pump U.S.$2,5 million into the Kenyan Premier League Limited as title sponsors, while U.S.$690,000 has gone to the Football Kenya Federation in running the domestic cup, formerly known as GOtv Shield.

SportPesa Chief Executive Officer Ronald Karauri (left) with Sports Permanent Secretary Nderitu Kaberia (right) addressing a press conference on April 23, 2018 at the Ministry of Sports boardroom at Nairobi's Kencom House.

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