South African Beer Brand's #SmashTheLabel Move Has People Talking

A move by a South African beer brand to remove the label from its bottles has generated heated debate on social media. The announcement on Twitter said: "In light of recent events, we've decided to lose our label in solidarity with all those who are unfairly and callously labeled on a daily basis. This small act is a pledge that Castle Lager will work towards eradicating the labels that divide us." The tweet carried the #AshwinWillemse hashtag, referring to the former Springbok's walkoff from a Supersport broadcast.

The Castle Lager #SmashTheLabel announcement on Twitter.


See What Everyone is Watching