Want to Save Lots of Lives? Try This Nigeria Model

An alliance among a Nigerian philanthropy, a global private-sector company and one of Europe's foremost medical research institutions is pioneering a model that could demonstrate the potential for saving lives of mothers and babies across a continent disproportionately affected by childbirth-related deaths of both mothers and babies. Wellbeing Africa Foundation (WBFA), Johnson & Johnson and the Liverpool School of Tropical Medicine are partnering to expand access to skilled maternity care across the Nigerian state of Kwara, an early champion of universal health coverage.

A MamaCare midwife hosts a radio show in Abuja, Nigeria's capital, answering questions from listeners on breastfeeding, and advocating more support for breastfeeding from policymakers and communities

At WBFA events for expectant and new mothers across Lagos, Kwara, Osun and Abuja, midwives are teaching the importance of early initiation of breastfeeding, the proper technique, and the overall benefits for mother and child, as part of a MamaCare initiative focused on keeping mothers and babies healthy.

What Women Want Campaign 2018 is a mother/child/family focussed project to promote healthy families and communities among Nigeria's diverse population. WBFA CEO Amy Oyekunle (center) stands with women from an area of northern Nigeria.

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