Jubilee Party Sticks to Its Guns on Cambridge During 2017 Poll

Ruling Jubilee Party's Secretary-general, Raphael Tuju has said the party will not apologise for using Cambridge Analytica's parent company, Strategic Communications Laboratories, saying "most serious campaigns hire consultants and experts to bridge capacity gaps that they may have. We have nothing to apologise for." It has since emerged that Cambridge ran a campaign to discredit opponent Raila Odinga, while portraying President Uhuru Kenyatta and the Jubilee Party in a favourable light.

President Uhuru Kenyatta interacts with residents of Lunga Lunga, Kwale County, on May 25, 2017 during Jubilee campaigns

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