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Mastercard Foundation & Key Partners Spur Recovery for Kenya SMEs

As the effects of the COVID-19 global pandemic ripple through economies, women and young people are expected to bear the greatest burden as a result of reduced employment opportunities, layoffs and poorly performing MSMEs, most of which are led and owned by women and young people. The Mastercard Foundation has announced a series of key partnerships that will bring relief and build the resilience of micro, small and medium-sized enterprises (MSMEs) in Kenya. The organisations that will start rolling out the interventions targeting MSMEs this month, through support from the Mastercard Foundation COVID-19 Recovery and Resilience Program, are Kenya Private Sector Alliance (KEPSA), WomenWork Network, Kenya National Chamber of Commerce & Industry (KNCCI), and TechnoServe, with technical support from the Grassroots Business Fund and 4G Capital. Read more

Elizabeth Jeremiah, a 24-year old business owner, wife and mother of twins, has a shop called Network Shop in Kiganjo Thika on the outskirts of Nairobi, which she almost closed down due to COVID-19 financial hardships. "A repayable grant will be a lifesaving opportunity as I will have the funds to stay afloat and not have to close down my shop."

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Maria Mwakeja sews a client's order. Tailor Maria Mwakeja sews and embroiders pillow cases, bed covers, and cushion covers at her home workshop in Mbeya, Tanzania. Her business name is Ngomango. She is part of Technoserve's STRYDE program.

Gladness Edwin Amlima prepares tembi snacks and sells them at her kiosk in Mbeya, Tanzania. Gladness is part of Technoserve's STRYDE program

Fadhili Kabage, 24, crochets a door mat from recycled yarn from second hand sweaters that he buys in the local market in Mbeya, Tanzania. Fadhili is part of Technoserve's STRYDE program.

Ndinagwe Mboya has her own business raising chickens, pigs and rabbits at home in Mbeya, Tanzania. She is part of Technoserve's STRYDE program.

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