Jokes Aside, Comic Relief to Stop Sending Celebs to Africa

British charity Comic Relief will no longer send celebrities to African countries to raise funds. The move comes after the backlash against the charity's tactic of sending British stars to villages and filming their reactions. In 2017, a video Ed Sheeran filmed in Liberia for Comic Relief was handed a "Rusty Radiator" award, given to the "most offensive and stereotypical fundraising video of the year". The charity also said it will work with media organizations across Africa to raise "awareness of wider narratives across the continent" and promised to make "every aspect" of its production "more diverse and inclusive".


UK charity Comic Relief, founded in 1985 by Lenny Henry and Richard Curtis, says it will stop sending celebrities to Africa for fundraising appeals due to recent criticism (file photo).

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