PMI Confident in Attaining Smoke-Free Status By 2030

Seven years from now, one of the world's leading innovative Tobacco Companies, Phillip Morris International (PMI), could realize its target of eliminating combustible cigarettes and becoming a smoke-free company by 2030.

PMI Chief Executive Officer (CEO), Jack Olczak told a Technovation Summit in Switzerland that the target was within reach. PMI envisages having more than two-thirds of the company's net revenues from smoke-free products. Latest PMI data shows smoke-free net revenues reached one-third (36.2%) of total revenue in the third quarter of 2023, putting the company on track to reach its ambition of 2/3 by 2030.

PMI Headquarters

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