What can the media do to promote peacebuilding?
Fatima Madika answers:
"Media is a very important tool that can be used to tell stories differently. Um, enough of the bad news. Um, the news is always about violent extremism, farmer-herder conflict and you know, pushing that lens of religion. Enough of that. Let's tell the good stories of people that are working to change that. Like I mentioned earlier, if we're working to form like common ethical values, the media should play a key role in, in doing that by changing the narratives. Um, because I, I think that if what media is pushing is talking about the positivity of people's lives, it would encourage people to want to do more either for the need for recognition, the sense of belonging, you know, that you're, you're, you're part of a good cause rather than the stories of, of destruction. I'm not saying that we shouldn't say those stories.
It's good because then you know, we get to know what's happening and it forms part of our early warning mechanism. But how about those untold stories of women, men and children that are doing tremendous jobs out there. We need to tell that more and the stories need to move beyond the superficial to more richer and in-depth, um, dynamics to the conflict. For instance, how young people are beginning to take up photography, for instance, sharing the culture of their people, the lifestyle, telling, telling the story of resilience. You know, beautiful things like that should be told. "
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