Harare — Zimbabwean-Based communications consultancy Linsell Saatchi and Saatchi has launched an associate company in Mozambique to assist Zimbabwean exporters to promote their brands, the firm's managing director Liz Linsell said this week.
Linsell said the associate company would be known as Linsell Marketing and Communications (Mocambique) Lda and its first venture would be a market research study in the central provinces of Manica, Sofala and Tete to examine trade opportunities for Zimbabwean companies in Mozambique.
"We have already been doing a lot of ground work before obtaining our licence to operate in Mozambique and we're kicking off with a research project," she told the Financial Gazette.
"Zimbabwean companies are giving us a briefing on which of their products they would like to penetrate the Mozambican market with."
The study will initially explore and quantify market potential to help investors and manufacturers establish supply and demand for a range of products and investment opportunities.
Linsell said Linsell Marketing and Communications had already entered into a strategic alliance with a Mozambican enterprise, Brivic de Mocambique Lda, to form Enigma Development de Mocambique Lda.
The firm, which will provide an export marketing service to Zimbabwean manufacturers, is finalising agreements to lease office and warehousing space in Chimoio and Beira.
Linsell Marketing is targeting the north of the Beira Corridor, which has seen a significant amount of investment in the last few years and is expected to experience massive growth in the future.
Market research has shown that demand for consumer products continues to accelerate in the area as disposable incomes grow.
"As the country opens up and sees more development and consumers have more disposable income, the opportunities will be in the north of the corridor," Linsell said.
"What we're trying to do is to form a Beira Corridor bloc of Zimbabwe products and we will be setting up two warehouses to actually assist exporters to move into Mozambique."
