Jumia Launches the "Home Week" in Côte d'Ivoire

27 August 2015
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African Media Agency (New York)
press release

Abijan — The biggest online sale of home appliances

From August 31st to September 6th, JUMIA Côte d'Ivoire will introduce the Home Week: a new series of staggering deals on the best home appliance brands with up to 50% discount.

The end of the holidays looks exciting on JUMIA. Whether consumers are seeking to acquire new home appliances or to freshen up their homes style, they don't have to look any further than their computer and mobile screens. From August 31st to September 6th, JUMIA Côte d'Ivoire will hold the biggest white goods sale ever in the country. The online sale will offer unprecedented discounts over a dozen of brands, including Moulinex, LG, Samsung, Binatone, Philips, Haier, Nasco and Smart Technology. Thousands of domestic goods will be available for purchase for a whole week, with new discounts surprises every day. The Home Week will borrow the innovative marketing concept of "One brand in the spotlight every day" introduced last June during the Mobile Week and will aim to reiterate the same massive success.

  • Monday 31st Binatone
  • Tuesday 1st Nasco
  • Wednesday 2nd Moulinex
  • Thursday 3rd LG
  • Friday 4th Smart Technology
  • Saturday 5th Samsung
  • Sunday 6th Philips

The webpage https://www.jumia.ci/jumia-semaine-de-electromenager/ fully dedicated to the occurrence, will guide e-shoppers during 7 days. The mobile app will also feature a menu for direct access to the best deals. These user-friendly measures will provide customers a unique experience that only e-commerce can offer!

Overall, the most difficult task for consumers will definitely be choosing among the multitude of good deals they will be offered. An ultra-modern blender at 15,000 FCFA; a fridge at 121,500 FCFA; or 33,000 FCFA for a beautiful last generation microwave oven.

After the three weeks fashion clearance sale that allowed lot of fashionistas to renew their wardrobe, JUMIA creates a new, unique shopping event in Côte d'Ivoire. The first ever Home Week, will close the holiday season bringing more comfort in thousands of households.

Distributed by African Media Agency (AMA) on behalf of JUMIA.

About JUMIA

JUMIA is Africa's leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices - offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the "Best New Retail Launch" of the year.

About Africa Internet Group

Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa's startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.

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