President Bola Tinubu is eager for all industry stakeholders to make contributions and give support to his administration in creating valuable policies for national progress for the economic well-being of Nigerians.

This was the assertion of the President's Senior Special Assistant, Digital/New Media, Mr O'tega Ogra yesterday when the national executives of the Advertisers' Association of Nigeria (ADVAN) held a strategy session with him at the Presidential Villa, Aso Rock, Abuja.

According to the SSA, who is also an Executive Council Member of ADVAN, "The President Tinubu-led government was looking forward to collaborating strategic sectors of the economy, including ADVAN to develop and grow the economy."

The meeting provided the opportunity to discuss critical issues in the Nigerian digital media ecosystem.

Mr Osamede Uwubanmwen the ADVAN President expressed delight in the Nigerian President's choice for the position, that indeed Mr Ogra was a digital economy guru, who had astutely utilized digital and online resources to build successful multi-national brands in Nigeria.

Uwubanmwen pledged the commitment of the association to providing relevant insight and support to the government in creating a truly sustainable digital media ecosystem.

The Advertisers Association of Nigeria (ADVAN ) is the only national body for 'advertisers' i.e. client-side organizations that engage in high-level marketing activities to build their brands.

ADVAN, founded in 1992, is now a strong voice of