In solidarity with the fight against the breast cancer canker this October, Breast Care International (BCI) in partnership with Delta Air Lines held its annual health initiative, "Walk for the Cure" on the theme, 'Breaking the Myth, Fighting for the Cure' over the weekend.

The health walk was followed by a grand durbar with free breast screening and the full participation of health stakeholders including renowned musicians. There were special performances from survivors of breast cancer and their babies to raise funds.

Delta's Sales Manager for Ghana, Liberia, and Cote d'Ivoire, Miss Eloina Baddoo expressed her delight in supporting such a worthy cause.

"Giving back to the markets we serve is deeply ingrained in Delta's DNA. Breast cancer affects thousands of people in Ghana every year, predominantly women, and we are proud to support the life-saving work of Breast Care International. Our partnership has screened more than 65,000 people and many suspected cases were found in the process. Our goal is to ensure more people have access to awareness and screening programs," she stated.

Delta and BCI's annual free breast screening takes place in various rural communities across the country and tackles education in eradicating the stigma of breast cancer victims, and the myths and misconceptions surrounding the disease. Alternatively, a similar exercise will be held at their premises at Nester Square, Accra a month long.

"At the center of our campaign is early detection and survivorship," said Founder and President of Breast Cancer International, Dr Beatrice Addai Wiafe.

"It is vital that families and women afflicted by the life-threatening disease not rely on herbal concoctions and other unapproved methods of treatment. Those women who find a suspicious lump must contact their nearest health facility for immediate attention."