In the heart of Morocco, the Dar Es Salam Royal Golf Club in Rabat is bustling with activity as it hosts the 48th edition of the Hassan II Trophy and the 27th Lalla Meryem Golf Cup. Having commenced on Tuesday, 20th February, these tournaments are not just a display of exceptional golfing talent but also a significant opportunity for Morocco to showcase its rich culture and hospitality to the world.
Olivier Edmond, the Technical Director of the Royal Moroccan Golf Federation, emphasizes the timely nature of these events as Morocco rebounds from the impacts of the COVID-19 pandemic.
"The tournament arrives at a crucial time, drawing visitors from across the globe to our country," Edmond notes.
He elaborates on the multifaceted benefits of the event, stating, "Beyond the sport, this is a celebration of culture and an economic gain. We're seeing an influx of tourists eager to experience Moroccan hospitality, cuisine, and landscapes, alongside the thrill of the game."
Edmond further said the economic ripple effects of the tournament are substantial, directly and indirectly supporting over 5,000 families and this is a testament to the event’s role in promoting local businesses, from hospitality to retail, and its contribution to the national economy.
Edmond proudly shares, "Golf is more than a game here; it's a lifeline for many and also it fosters community well-being.
Attracting a diverse roster of players from countries including Columbia, Mexico, the USA, Canada, France, Spain, Germany, Italy, Norway, Sweden, Denmark, Thailand, the Philippines, and South Africa, the tournament underscores Morocco's position on the global sports map. Participants and spectators alike are treated to the country's legendary hospitality and have the chance to explore Morocco's hidden treasures, from the ancient medinas of Fez and Marrakech to the serene landscapes of the Atlas Mountains.
As the tournaments unfold, Morocco shines on the world stage, not only as a premier golfing destination but also as a beacon of cultural richness and economic resilience. According to Edmond, through the Hassan II Trophy and the Lalla Meryem Golf Cup, Morocco crafts a narrative of unity, showcasing how sports can bridge cultures.
