The management of Access Bank has set aside N200 million in cash and three SUVs to reward 15,786 customers in its Season 16 DiamondXtra campaign.
This was disclosed by the bank's Regional Sales Director, Mr Bolarinwa Animashaun, during the official launching of Diamondxtra in Lagos State.
He said that from the inception of the promo in 2008, the bank had rewarded over 26,696 customers with N6.5bn, describing the promo as an expression of the bank's commitment to encourage savings and reward loyal customers.
He further said, "This Season 16 is interesting because we have seen a lot of opportunities to expand into digital opportunities, and this time around we will be rewarding 15,786 customers, and 10,000 of them will be digitally rewarded.
"This is almost half of what we have done over the last 15 years. So, that is what is making it special. We have taken it into the possibilities of how technology can expand our business and reward customers."