Nigeria: Ayato! Goldberg Showcases Unique Beauty of Our Culture At the Amvca 10th Edition

17 May 2024

The AMVCA Cultural Day was a spectacular celebration of Africa's vibrant heritage, with fashion, performances, food, and exhibitions taking centre stage in Lagos. At the heart of this cultural extravaganza was Goldberg, the Premium Lager Beer that champions African culture, presenting the highly coveted Best Dressed Award Category.

As a brand deeply rooted in African traditions, Goldberg proudly honoured Neo and Venita Akpofure with the Best Dressed Male and Female awards. The stylish duo stunned in their exquisite Itsekeri regalia, effortlessly embodying the essence of African elegance. Their impeccable looks earned them a well-deserved 1 Million Naira each, courtesy of the brand.

The AMVCA Cultural Day was a true feast for the senses, as it brought together dignitaries from various industries, including Nollywood actors, musicians, and fashion designers. The attendees' outfits were a stunning display of Africa's diverse fashion heritage, seamlessly blending traditional elements with modern flair.

Yemi Cregz's ensemble beautifully combined the traditional embroidery of the Yoruba Aso Oke and Fila with the South-South wrapper style, while Sofia Chisom exuded regal charm in the beaded Ewu-ivie Edo cap. Tana Adelana and Tomike Adeoye brought the Northern Nigerian spice, representing the Hausa and Fulani tribes with their stunning ensembles. And Alex Ekubo kept his Igbo outfit simple yet regal, a true embodiment of African sophistication.

Kunle Aroyehun, Goldberg's Senior Brand Manager, expressed his delight at the brand's involvement in showcasing the unique beauty of African culture at the 10th AMVCA. "We are delighted to not just present the Best Dressed award to the Omoluabis- Neo and Venita, who look incredible while honouring their Itsekiri ancestry, but also to be part of this celebration which captures the essence of African Fashion in all its diversity and splendour for which Goldberg stands for," he said.

Goldberg's sponsorship of the event is a testament to its unwavering commitment to promoting, preserving, and redefining the rich and diverse culture of Nigeria. The AMVCA Cultural Night continues to be a platform for showcasing the best of African culture, entertainment, and style, and Goldberg's involvement ensures that this celebration remains a highlight on the cultural calendar.

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