Nigeria: Wizkid Ahead of Davido, Burna Boy in Fresh Prosperity Analysis

30 June 2024
Vanguard (Lagos)
By Ayo Onikoyi

A new data of comparative analysis of Nigeria's three biggest music stars, Burna Boy, Davido and Wizkid has surfaced online with Wizkid edging both Davido and Burna Boy.

Instructively, the estimates and figures used in the analysis are based on publicly available data and may not be entirely accurate.

Based on the numbers, Wizkid appears to have a slight edge over Davido and Burna Boy in terms of streaming numbers, concert revenue, and endorsement deals. However, Davido's album sales and social media following are impressive.

Burna Boy's Grammy win and critical acclaim for his albums suggest a strong artistic reputation. Ultimately, determining who is the "bigger" celebrity depends on individual criteria for success.

Here's a comprehensive comparative analysis of Davido, Wizkid, and Burna Boy's numbers:

*Streaming Numbers:*

- Davido: 4.5 billion streams on Spotify, 2.5 billion views on YouTube

- Wizkid: 6.5 billion streams on Spotify, 3.5 billion views on YouTube

- Burna Boy: 2.5 billion streams on Spotify, 1.5 billion views on YouTube

*Concert Revenue:*

- Davido: Sold out shows at O2 Arena (London), Accor Arena (Paris), and Barclays Center (New York) with average ticket prices ranging from $50-$100

- Wizkid: Sold out shows at O2 Arena (London), Rogers Arena (Vancouver), and Brooklyn Steel (New York) with average ticket prices ranging from $60-$120

- Burna Boy: Sold out shows at O2 Academy (London), Fillmore (Miami), and Terminal 5 (New York) with average ticket prices ranging from $30-$70

*Earnings from Endorsement Deals:*

- Davido: Estimated $1 million - $2 million per deal (MTN, Guinness, Pepsi)

- Wizkid: Estimated $2 million - $3 million per deal (Pepsi, Nike, Cîroc)

- Burna Boy: Estimated $500,000 - $1 million per deal (Star Lager, Glo, Pepsi)

*Album Sales:*

- Davido: "A Better Time" (2020) - 100,000+ units sold in the US, certified gold by RIAA

- Wizkid: "Made in Lagos" (2020) - 200,000+ units sold in the US, certified platinum by RIAA

- Burna Boy: "Twice As Tall" (2020) - 50,000+ units sold in the US, certified silver by RIAA

*Awards and Recognition:*

- Davido: 2 BET Awards, 2 MTV Africa Music Awards, 1 MOBO Award

- Wizkid: 1 Grammy Award, 3 BET Awards, 4 MTV Africa Music Awards

- Burna Boy: 1 Grammy Award, 2 BET Awards, 3 MTV Africa Music Awards

*Social Media:*

- Davido: 20 million followers on Instagram, 5 million on Twitter

- Wizkid: 25 million followers on Instagram, 6 million on Twitter

- Burna Boy: 10 million followers on Instagram, 2 million on Twitter

*Net Worth:*

- Davido: Estimated $20 million - $30 million

Wizkid: Estimated $30 million - $40 million

Burna Boy: Estimated $10 million - $20 million.

Read the original article on Vanguard.

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