Nigeria: Energise Music Partners Orchard to Revolutionise Family, Gospel Music

29 July 2024

Energize Music has announced plans to partner Orchard in what it described as a plan to revolutionise family and gospel music nationwide.

The studio and creative hub, it said, represents the label's commitment to becoming a formidable player in the global music industry. With ventures into TV, film, podcasts, gaming, and social media, Energize Music said it is more than a record label--it's a multimedia powerhouse.

Chief Executive and Founder, Tochukwu Macfoy, also known as Dr. FOY, described the studio and creative as "The label of the future."

"A landmark moment for Energize Music is its strategic alliance with Orchard, a subsidiary of Sony Music. This partnership significantly boosts the label's distribution reach, enabling it to connect with a global audience," he said.

Also, Excel Joab, Head of Music, stressed: "The quality of music must be excellent, a standard that permeates every facet of the label's artist development and production efforts."

Situated in Victoria Island, Lagos, Energize Music leverages Nigeria's rich musical heritage while extending its influence globally.

Artists like TY Bello and Greatman Takit are making waves on international charts, from Lagos to London and São Paulo, demonstrating the label's ability to cross cultural and linguistic barriers with messages of hope and empowerment.

Head of Legal and Admin, Teniola Akanni, it said is ensuring the company's foundation is robust, fostering sustainable growth.

Also, Emmanuel Abadi, Head of Tech and Products, it said, sees technology as pivotal to the label's future. "We are leveraging technology to stay ahead and bring our artists' visions to life," he asserted.

Lanre Masha, director of African operations for Orchard, praised the new partnership: "I'm excited for this new venture between Energize and Orchard; they've done amazing work in the Christian music space and I'm particularly excited about what they're trying to accomplish with clean family music," Masha said.

Looking ahead, Energize Music said it remains focused on its mission: to inspire, uplift, and energize through music that transcends boundaries.

"With a talented roster and a steadfast commitment to excellence, Energize Music is set to redefine the future of family and gospel music, one song at a time," the company said.

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